Buzz

170331

A while ago I was doing important candy research and came across a media kit with information about the upcoming product release of caramel m&ms. They called it m&ms’ first entry into the “soft and chewy” category and explained that caramel was at its height currently due to a combination of innovation and nostalgia. It was weird to read about candy in strictly marketing terms.

Also, these aren’t caramel m&ms. These are coffee nut m&ms which I was optimistic about but are not that good.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: